Gia Lai, in Vietnam’s Central Highlands, captivates with untamed mountains, vast coffee plantations, and ancient forests echoing with gongs of the Bahnar and Jarai ethnic groups. Travelers can marvel at the thunderous Phu Cuong Waterfall, wander around the tranquil Bien Ho Lake, join in vibrant traditional festivals, and taste the rich aroma of highland coffee, all wrapped in the warmth of local hospitality.